Past | Present |
With groundbreaking technology development over the recent years, virtual reality and augmented reality have gained substantial social attention and acquired tremendous capital investment. In 2016, multiple consumer-end devices have been released by major companies, including Oculus Rift, HTC Vive, Google Day Dream and Microsoft Hololens. Market trend estimated an AR/VR market size of 215 billion U.S. Dollars by year 2021.
Even though AR/VR sounds novel to most people, the technology itself is actually not a new concept in human history. In 1960, Morton Heilig invented the first VR head mounted, entitled ‘Telesphere Mask’. In 1987, the term ‘virtual reality’ was coined by Jaron Lanier. In 1990s, various tech companies worked on virtual reality products such as VR glasses by SEGA (1993), Nintendo Virtual Boy (1995) and the Matrix (1999).
According to Google trend, the interest in VR peaked during late 2016 and early 2017. On average, VR has received more social attention than AR. South Korea, Hong Kong and Taiwan are among the top countries that have expressed interest in VR technologies over the past five years. According to TechCrunch posts, mobile AR could become the primary driver of a $108 billion VR/AR market by year 2021. The most frequently used words in AR/VR include Hololens, Facebook, Samsung, headset, gear, augmented, mobile and etc.
When most tech companies release VR/AR products, their stock prices go down. The major conjecture behind the phenomenon is that stakeholders still consider AR/VR products as unstable and risky. Conservative investors prefer to invest in companies that focuses on its core technology rather than being spread out on too many products.
According to our dataset, the entertainment, education and media industry will benefit the most from the augmented reality technology.
According to a recent survey, most organizations still have not used augmented reality but many of them are planning to in the near future.
The elderly population are interested in experiencing tourism through virtual reality in the UK.
Most people agree that augmented reality will benefit the workplace.
The most popular VR headset in 2016 is Samsung Gear VR.
By 2020, more then 60% of those who are tech savvy will be using augmented reality technology.
What do you think the future of AR/VR would be? Share with us a drawing of your vision below.